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Commercial success
Spider-Man was introduced in Amazing Fantasy #15, 1962. Due to positive sales and fan mail resulting from the issue, the character received his own title, The Amazing Spider-Man, the following year, which became Marvel's best-selling series. The character quickly became a cultural icon; a 1965 Esquire poll of college campuses found that college students ranked Spider-Man and fellow Marvel hero The Hulk alongside Bob Dylan and Che Guevara as their favorite revolutionary icons. One interviewee selected Spider-Man because he was "beset by woes, money problems, and the question of existence. In short, he is one of us". Following Ditko's departure after issue #39, John Romita, Sr. became the character's next-most-associated signature artist, penciling the character over the several following years.
The Amazing Spider-Man#96 (May 1971), the first of three non-Comics Code issues that prompted the Code's first update, allowing comics to show the negative effects of illegal-drug use. Note cover-blurb reference to "The last fatal trip!" Cover art by Gil KaneAn early 1970s Spider-Man story led to the revision of the Comics Code. Previously, it was taboo to depict illegal drugs, even negatively. However, in 1970 the Nixon administration's Department of Health, Education, and Welfare asked Stan Lee to run an anti-drug message in one of Marvel's top-selling titles. Lee chose the top-selling The Amazing Spider-Man; issues #96–98 (May–July 1971) feature a story arc that shows the negative effects of drug abuse. In the story, Peter Parker's friend Harry Osborn starts taking pills and becomes so ill that when Spider-Man fights the Green Goblin (Norman Osborn), Spider-Man defeats Norman by simply showing him his sick son. While the story had a clear anti-drug message, the Comics Code Authority refused to issue its seal of approval. Marvel nevertheless sold the three issues without the Comics Code Authority's approval or seal and sold so well that the industry's self-censorship was undercut.
In 1972, a second monthly ongoing series starring Spider-Man began: Marvel Team-Up, in which Spider-Man is paired with other superheroes. In 1976, his second solo series, Peter Parker, The Spectacular Spider-Man began, running parallel to the main series; a third solo series, Web of Spider-Man, launched in 1985, replacing Marvel Team-Up. The launch of a fourth monthly title in 1990, written and drawn by popular artist Todd McFarlane, debuted with multiple variant covers and sold in excess of three million copies of its premiere issue, an industry record at the time. There have generally been at least two ongoing Spider-Man series at any time, with a typical minimum of four comics starring the character published each month. Several limited series, one-shots and loosely related comics have also been published, and Spider-Man makes frequent cameos and guest appearances in other comic series.
Spider-Man has become Marvel's flagship character, and is often seen as an image representing the entire company. When Marvel became the first comic book company to be listed on the New York Stock Exchange in 1991, the Wall Street Journal announced "Spider-man is coming to Wall Street"; the event was in turn promoted with an actor in a Spider-Man costume accompanying Stan Lee to the Stock Exchange. When Marvel wanted to issue a story dealing with the immediate aftermath of the September 11th, 2001 attacks, the company settled on the December 2001 issue of The Amazing Spider-Man. In 2006, Spider-Man garnered major media coverage with the revealing of the character's secret identity, an event detailed in a full-page story in the New York Post before the issue containing the story was even released.
In 1999, after a decline in sales that began with the clone storyline, John Byrne revised the origin of Spider-Man in Spider-Man: Chapter One, just as he earlier reinvented Superman's origin in The Man of Steel. The changes were mentioned in the contemporary comics (which Byrne co-wrote with Howard Mackie), but the attempt was not popular and Marvel writers returned to the Lee/Ditko origin.
The publisher relaunched The Amazing Spider-Man and Peter Parker: Spider-Man with new #1 issues and canceled The Sensational Spider-Man Vol. 1 and The Spectacular Spider-Man Vol. 1.
As of 2006, Spider-Man regularly appears in The Amazing Spider-Man, New Avengers, The Sensational Spider-Man, Friendly Neighborhood Spider-Man, Spider-Man Loves Mary Jane, Ultimate Spider-Man, Marvel Adventures Spider-Man, and the limited series Beyond! and Civil War.
Commercial success
Spider-Man was introduced in Amazing Fantasy #15, 1962. Due to positive sales and fan mail resulting from the issue, the character received his own title, The Amazing Spider-Man, the following year, which became Marvel's best-selling series. The character quickly became a cultural icon; a 1965 Esquire poll of college campuses found that college students ranked Spider-Man and fellow Marvel hero The Hulk alongside Bob Dylan and Che Guevara as their favorite revolutionary icons. One interviewee selected Spider-Man because he was "beset by woes, money problems, and the question of existence. In short, he is one of us". Following Ditko's departure after issue #39, John Romita, Sr. became the character's next-most-associated signature artist, penciling the character over the several following years.
The Amazing Spider-Man#96 (May 1971), the first of three non-Comics Code issues that prompted the Code's first update, allowing comics to show the negative effects of illegal-drug use. Note cover-blurb reference to "The last fatal trip!" Cover art by Gil KaneAn early 1970s Spider-Man story led to the revision of the Comics Code. Previously, it was taboo to depict illegal drugs, even negatively. However, in 1970 the Nixon administration's Department of Health, Education, and Welfare asked Stan Lee to run an anti-drug message in one of Marvel's top-selling titles. Lee chose the top-selling The Amazing Spider-Man; issues #96–98 (May–July 1971) feature a story arc that shows the negative effects of drug abuse. In the story, Peter Parker's friend Harry Osborn starts taking pills and becomes so ill that when Spider-Man fights the Green Goblin (Norman Osborn), Spider-Man defeats Norman by simply showing him his sick son. While the story had a clear anti-drug message, the Comics Code Authority refused to issue its seal of approval. Marvel nevertheless sold the three issues without the Comics Code Authority's approval or seal and sold so well that the industry's self-censorship was undercut.
In 1972, a second monthly ongoing series starring Spider-Man began: Marvel Team-Up, in which Spider-Man is paired with other superheroes. In 1976, his second solo series, Peter Parker, The Spectacular Spider-Man began, running parallel to the main series; a third solo series, Web of Spider-Man, launched in 1985, replacing Marvel Team-Up. The launch of a fourth monthly title in 1990, written and drawn by popular artist Todd McFarlane, debuted with multiple variant covers and sold in excess of three million copies of its premiere issue, an industry record at the time. There have generally been at least two ongoing Spider-Man series at any time, with a typical minimum of four comics starring the character published each month. Several limited series, one-shots and loosely related comics have also been published, and Spider-Man makes frequent cameos and guest appearances in other comic series.
Spider-Man has become Marvel's flagship character, and is often seen as an image representing the entire company. When Marvel became the first comic book company to be listed on the New York Stock Exchange in 1991, the Wall Street Journal announced "Spider-man is coming to Wall Street"; the event was in turn promoted with an actor in a Spider-Man costume accompanying Stan Lee to the Stock Exchange. When Marvel wanted to issue a story dealing with the immediate aftermath of the September 11th, 2001 attacks, the company settled on the December 2001 issue of The Amazing Spider-Man. In 2006, Spider-Man garnered major media coverage with the revealing of the character's secret identity, an event detailed in a full-page story in the New York Post before the issue containing the story was even released.
In 1999, after a decline in sales that began with the clone storyline, John Byrne revised the origin of Spider-Man in Spider-Man: Chapter One, just as he earlier reinvented Superman's origin in The Man of Steel. The changes were mentioned in the contemporary comics (which Byrne co-wrote with Howard Mackie), but the attempt was not popular and Marvel writers returned to the Lee/Ditko origin.
The publisher relaunched The Amazing Spider-Man and Peter Parker: Spider-Man with new #1 issues and canceled The Sensational Spider-Man Vol. 1 and The Spectacular Spider-Man Vol. 1.
As of 2006, Spider-Man regularly appears in The Amazing Spider-Man, New Avengers, The Sensational Spider-Man, Friendly Neighborhood Spider-Man, Spider-Man Loves Mary Jane, Ultimate Spider-Man, Marvel Adventures Spider-Man, and the limited series Beyond! and Civil War.
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