I think the changes from Atlantis to Universe was part of the Syfy execs plan to render the Stargate show (and the syfy network) more accessible to the non-sci-fi crowd. So they ordered a new Stargate with downplayed sci-fi elements.
As David Howe put it Syfy is "driven a strategy to drive new eyeballs to the network, to bring in more younger viewers, more gender balanced set of viewers". The fact they want the network to be more gender balanced also explain why more emphasis is put into relationship with less action. That is even if we consider it counter-productive for their own goal. I know a lot of women will say I love action, mystery, sci-fi and don't like too much relationship stuff. Same thing with younger male viewer which would prefer more action I think (if we take popular hollywood movies as a benchmark). But you must see things in their perspective.
I think the Syfy execs sat down with the Stargate producers and ask them if they could produce a Stargate version with less complicated sci-fi, more straight drama and make it more accessible. Obviously Stargate producers won't say that up front. He will say something like:"We agreed with the network to cancel Atlantis and start Universe. Its a wonderful new challenge.". For syfy execs even the Lost Room was too complicated for the people to understand. Dave Howe said about it:"I think the challenge that we had with Lost Room is it was very difficult as a concept even though we loved it to kind of market it in one sentence or less because it was somewhat, you know, complicated to just explain to everybody there was this kind of, you know, missing room and a missingkey etcetera, etcetera." They have she same attitude toward space shows in general even if they admit they will always be around on their network.
Same thing with Caprica (Why put it in space when its actually almost just a character drama? They must be thinking).
Ultimately I think by dumbing down the sci-fi part it will actually turn against them and their niche market and viewers.
As David Howe put it Syfy is "driven a strategy to drive new eyeballs to the network, to bring in more younger viewers, more gender balanced set of viewers". The fact they want the network to be more gender balanced also explain why more emphasis is put into relationship with less action. That is even if we consider it counter-productive for their own goal. I know a lot of women will say I love action, mystery, sci-fi and don't like too much relationship stuff. Same thing with younger male viewer which would prefer more action I think (if we take popular hollywood movies as a benchmark). But you must see things in their perspective.
I think the Syfy execs sat down with the Stargate producers and ask them if they could produce a Stargate version with less complicated sci-fi, more straight drama and make it more accessible. Obviously Stargate producers won't say that up front. He will say something like:"We agreed with the network to cancel Atlantis and start Universe. Its a wonderful new challenge.". For syfy execs even the Lost Room was too complicated for the people to understand. Dave Howe said about it:"I think the challenge that we had with Lost Room is it was very difficult as a concept even though we loved it to kind of market it in one sentence or less because it was somewhat, you know, complicated to just explain to everybody there was this kind of, you know, missing room and a missingkey etcetera, etcetera." They have she same attitude toward space shows in general even if they admit they will always be around on their network.
Same thing with Caprica (Why put it in space when its actually almost just a character drama? They must be thinking).
Ultimately I think by dumbing down the sci-fi part it will actually turn against them and their niche market and viewers.
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