Originally posted by Pharaoh Hamenthotep
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And the cable companies most often "bundle" a package of channels together, and charge X dollars for that bundle.
But some niche channels don't have enough viewers; if they weren't part of a bundle, not enough people would pay for that channel to justify its existence, cause it can't exist on ad revenue alone.
Overall cable charges would be lower if customers were allowed to pick a list of individual channels to subscribe to; I'd pay for the channels I want, Fred next door would pay for what he wants and such.
But niche channels might not have enough people willing to pay for that channel. Why should that channel be able to ride on the coattails of the more popular channel? If it can't draw enough viewers who want to subscribe to it, let it die. Why should I pay higher prices for the channels I want in a bundle in order to subsidize a channel that can't cut it standing on its own?
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