Joe posted this in his blog on September 18th...
It is to my knowledge that DVR and Tivo are now counted towards the ratings. Is he feeling confident that the season will do well? I am just a little confused. I have seen a lot of ads on Sci-fi. Oh well, was just curious.
Atlantis premieres in less than two weeks and despite the fact that the latest research suggests DVR use is impacting our ratings by as much as 22%, I’m feeling confident. Both SciFi and MGM are gearing up their promotion machines and the episodes we‘ve finished are looking great. Yep. Confident. Not overly, but quietly so. Still, just in case, I’d like each of you to find a friend with a Nielsen box and go watch the show at their place. Make it worth their while. Bring cookies (preferably the chewy kind without raisins)!
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