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depends on the studio.... big names utilize focus groups, but the studio for Lucy was an independent.... the movie tested well amongst the independent film circle, winning a few awards, which is why they released it nationwide.... plus with the banner of ScarJo and Morgan Freeman to further the film, they were expecting big box offices.... i remember first hearing about the movie on tumblr, where everyone was excited simply b/c it was a female lead, kicking ass without a man at her side.... we see plenty of movies where the lead is male with similar storylines that always do so well....
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