sweeps goes waaaayyyy back
it's how networks set their ad rates
for 4 weeks at a time, the ratings are recorded and compiled and then the rating for each hour is used to charge for spots in that hour.
networks, quite obviously 'cheat' by cramming new programming and specials and movies, etc, into those 4 weeks to weight the figures as much as they can
It is an old outdated system that is fatally flawed. It was dreamed up back in teh days when there were a whole 4 stations, abc, nbc, cbs and pbs and people had no choices. Now people have hundreds of channels to choose from. they have dvr's, ITunes, dvd's, etc and the sweeps system is reallyuseless. It's bugged me for years that they should know in advance when sweeps is so that they can cheat.
Personally? those 16 weeks (there are also the July sweeps but they are largely ignored since it's presumed that everyone is on vacation or outside) should be scattered randomly throughout the year so they can get a real and true picture of how many are REALLY watching.
But the networks won't allow that to happen because they'd lose millions if not billions of dollars in beefed up and augmented ad revenue
How does this effect ncis you ask
whatever happens with the spoilers won't happen until May. cause that's when sweeps is so that's when the last 4 eps of the season will air
it's how networks set their ad rates
for 4 weeks at a time, the ratings are recorded and compiled and then the rating for each hour is used to charge for spots in that hour.
networks, quite obviously 'cheat' by cramming new programming and specials and movies, etc, into those 4 weeks to weight the figures as much as they can
It is an old outdated system that is fatally flawed. It was dreamed up back in teh days when there were a whole 4 stations, abc, nbc, cbs and pbs and people had no choices. Now people have hundreds of channels to choose from. they have dvr's, ITunes, dvd's, etc and the sweeps system is reallyuseless. It's bugged me for years that they should know in advance when sweeps is so that they can cheat.
Personally? those 16 weeks (there are also the July sweeps but they are largely ignored since it's presumed that everyone is on vacation or outside) should be scattered randomly throughout the year so they can get a real and true picture of how many are REALLY watching.
But the networks won't allow that to happen because they'd lose millions if not billions of dollars in beefed up and augmented ad revenue
How does this effect ncis you ask
whatever happens with the spoilers won't happen until May. cause that's when sweeps is so that's when the last 4 eps of the season will air
Comment