From Multichannel News:
http://www.multichannel.com/article/CA6359757.html
(Please follow the link for the complete article.)
Summer Sizzlers
hot shows that have helped cable double its primetime audience against broadcast
By Mike Reynolds 8/7/2006Sidebars:
If it's fashionable to don white until Labor Day, then maybe broadcast-network executives have an excuse if they want to wave a flag of that color this month.
With four weeks to go until summer's unofficial end, broadcast networks are surrendering viewers to cable in record numbers.
Through June and July, almost 62% of television-viewing households were watching basic-cable programs in primetime, according to a Lifetime Television analysis of Nielsen Media Research data.
That's up from a 61.1 share from June through August of 2005, the first time cable cracked the 60-share barrier during the warm-weather months.
**major snippage**
The summer has become a very valuable launch period for cable networks. “There are a lot of opportunities for cable,” according to Bonnie Hammer, president and general manager of USA Network and Sci Fi Channel.
Those networks account for seven of the top 10 shows in basic cable among adults aged 25 to 54, she noted. That roster includes record-producing newcomers Psych on USA and Eureka on Sci Fi, but also encompasses new seasons of The Dead Zone, The 4400, Monk, Stargate SG-1 and spinoff Stargate Atlantis.
Interest in the family life of the KISS bassist; his wife, former Playboy Playmate Shannon Tweed; and their kid aside, here are some of the hits (and a few misses) driving cable's sizzling summer thus far:
TNT: The Closer
Average viewers: 6.5 million
MTV: The Hills
Average viewers: 2.4 million
ABC Family: Kyle XY
Average viewers: 2.1 million
FX: Rescue Me
Average viewers: 2.9 million
SCI FI Channel: Eureka
The government has rounded up a lot of smart people in a Pacific Northwest town and a lot of viewers have watched. The show's July 18 premiere pulled a 3.2 rating and 4.1 million viewers, making Eureka the highest-rated series telecast in Sci Fi history. Through three episodes some of the genius may be wearing off, but 1.66 million 25 to 54 watchers on average is nothing to get too high-browed about — yet. In other galaxies, the 10th season of Stargate SG-1 and third of spinoff Stargate Atlantis are still producing solid numbers through three installments, but there is slippage among total viewers and the key demographic groups compared to previous campaigns.
Average viewership: 3.3 million
Disney Channel: Hannah Montana
Average viewers: 3.81 million
USA Network: Psych
Average viewers: 5.2 million
BRAVO: Project Runway
Average viewership: 2.7 million
**snippity doo-dah**
© 2006 Reed Business Information
(*)(*)(*)(*)(*)
Morjana
http://www.multichannel.com/article/CA6359757.html
(Please follow the link for the complete article.)
Summer Sizzlers
hot shows that have helped cable double its primetime audience against broadcast
By Mike Reynolds 8/7/2006Sidebars:
If it's fashionable to don white until Labor Day, then maybe broadcast-network executives have an excuse if they want to wave a flag of that color this month.
With four weeks to go until summer's unofficial end, broadcast networks are surrendering viewers to cable in record numbers.
Through June and July, almost 62% of television-viewing households were watching basic-cable programs in primetime, according to a Lifetime Television analysis of Nielsen Media Research data.
That's up from a 61.1 share from June through August of 2005, the first time cable cracked the 60-share barrier during the warm-weather months.
**major snippage**
The summer has become a very valuable launch period for cable networks. “There are a lot of opportunities for cable,” according to Bonnie Hammer, president and general manager of USA Network and Sci Fi Channel.
Those networks account for seven of the top 10 shows in basic cable among adults aged 25 to 54, she noted. That roster includes record-producing newcomers Psych on USA and Eureka on Sci Fi, but also encompasses new seasons of The Dead Zone, The 4400, Monk, Stargate SG-1 and spinoff Stargate Atlantis.
Interest in the family life of the KISS bassist; his wife, former Playboy Playmate Shannon Tweed; and their kid aside, here are some of the hits (and a few misses) driving cable's sizzling summer thus far:
TNT: The Closer
Average viewers: 6.5 million
MTV: The Hills
Average viewers: 2.4 million
ABC Family: Kyle XY
Average viewers: 2.1 million
FX: Rescue Me
Average viewers: 2.9 million
SCI FI Channel: Eureka
The government has rounded up a lot of smart people in a Pacific Northwest town and a lot of viewers have watched. The show's July 18 premiere pulled a 3.2 rating and 4.1 million viewers, making Eureka the highest-rated series telecast in Sci Fi history. Through three episodes some of the genius may be wearing off, but 1.66 million 25 to 54 watchers on average is nothing to get too high-browed about — yet. In other galaxies, the 10th season of Stargate SG-1 and third of spinoff Stargate Atlantis are still producing solid numbers through three installments, but there is slippage among total viewers and the key demographic groups compared to previous campaigns.
Average viewership: 3.3 million
Disney Channel: Hannah Montana
Average viewers: 3.81 million
USA Network: Psych
Average viewers: 5.2 million
BRAVO: Project Runway
Average viewership: 2.7 million
**snippity doo-dah**
© 2006 Reed Business Information
(*)(*)(*)(*)(*)
Morjana
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