ON network stations, they DO buy specific shows. And by that I mean thy buy a show with a track record of ratings and demos.
They will also avoid specific shows, for example (I know this is radio) but Rush Limbaugh has lost some advertisors after his issues last week.
now do they ONLY buy specific shows? no. most of the time they buy ratings and demos.
I'd also deal with people that had $20 spots and they didn't care where they ran or prime time rotators that could run anywhere from 7-10pm.
They will also avoid specific shows, for example (I know this is radio) but Rush Limbaugh has lost some advertisors after his issues last week.
now do they ONLY buy specific shows? no. most of the time they buy ratings and demos.
I'd also deal with people that had $20 spots and they didn't care where they ran or prime time rotators that could run anywhere from 7-10pm.
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