G4 network to become the Esquire Channel? wtf
http://tv.yahoo.com/news/esquire-cha...232616430.html
Esquire Channel? NBCU In Talks With Hearst About G4 Partnership
NBCUniversal may bring in a partner in the upcoming revamp of struggling cable channel G4. I hear that NBCU is in talks with Hearst about partnering on the channel. What’s more, I hear the two sides are exploring a rebranding of the channel tied to the Heast-owned men’s magazine Esquire, possibly as Esquire Channel.
Rebranding G4 would fit into the strategy of NBCU cable maven Bonnie Hammer, who added control of E! and G4 after the Comcast-NBC Universal merger.
Parents, tell your children that there used to be a time when there was science and science fiction on television. But a wicked woman called Bonnie Hammer killed it off.
Esquire Channel? NBCU In Talks With Hearst About G4 Partnership
NBCUniversal may bring in a partner in the upcoming revamp of struggling cable channel G4. I hear that NBCU is in talks with Hearst about partnering on the channel. What’s more, I hear the two sides are exploring a rebranding of the channel tied to the Heast-owned men’s magazine Esquire, possibly as Esquire Channel.
Rebranding G4 would fit into the strategy of NBCU cable maven Bonnie Hammer, who added control of E! and G4 after the Comcast-NBC Universal merger.
Parents, tell your children that there used to be a time when there was science and science fiction on television. But a wicked woman called Bonnie Hammer killed it off.
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