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    Stargate Universe / Sanctuary - Business Week: Possible web video productions?

    At Business Week:

    (Please follow the link for the complete interview.)

    SCIFI Channel: Playing to the Tech-Savviest Fans

    The network was putting TV on the Web a decade ago, and innovation remains the watchword

    By Chris Albrecht

    May 11, 2009

    Nerds across the galaxy strapped on their pointy ears and beamed into theaters to catch the big budget reboot of Star Trek this weekend. Science-fiction fans may be the butts of Klingon jokes, but they are also early adopters and provide fertile ground for new media experimentation. Case in point: the SCIFI Channel.

    I spoke with Craig E. Engler, senior vice-president and general manager of SCIFI's digital arm, to find out what it does to tap into the power of this rabid fan base. "We have a very techno-savvy audience," said Engler. "It's a younger, more modern audience. They jump into this stuff."

    ... SCIFI also does original productions for the Web such as DVICE, a show about tech and gadgets. While the network has a number of original scripted shows in the works for the Web, none have moved beyond the development stage. But that doesn't dim Engler's enthusiasm for the medium. "We're fully integrated with our West Coast development team," said Engler. "Any online show is a default pilot for on-air."

    Besides creating content for the Web, SCIFI has found content there. Both Tripping the Rift and more recently Sanctuary originated online and were brought to TV. Sanctuary enjoyed a strong debut on the network and was picked up for a second season.

    One of the more innovative programs SCIFI ran was providing tools and footage from Battlestar for users to create their own fan films. Viewers could incorporate official shots of the Galactica, Cylons, and other special effects into their own works. Engler said the site received hundreds of submissions, and considered the program a success, but didn't duplicate it. "We don't like to repeat ourselves. We like to find the right tool for the right show," he said.

    SCIFI is expanding its digital tool set this year. Engler said his division is already in talks with the producers of upcoming shows Stargate Universe and Warehouse 13 about integrating and extending their storylines with Web video. "We're always looking for broadband video expansion," he said.

    ~~**~~**

    Craig Engler's Twitter site - Craig tweets about Stargate, Sanctuary and more.
    Last edited by morjana; 10 May 2009, 08:01 PM.

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    #2
    JM said that TPTB have something special in the works.
    Could this be it?

    Comment


      #3
      Maybe they're going to do some of those small webisode things that BSG did inbetween seasons or something.

      Comment


        #4
        Originally posted by jenks View Post
        Maybe they're going to do some of those small webisode things that BSG did inbetween seasons or something.
        nope
        Belouchi writes: “I was wondering if prior to releasing project twilight to the general public, did you guys consider making like a set of very short web episodes sort of what Battlestar galactica did in between seasons to keep fans on their toes and drooling for more?”

        Answer: Nope. Sorry to say that it wouldn’t make much financial sense.
        http://josephmallozzi.wordpress.com/...y-and-mailbag/

        Belouchi writes: “I see your point in why it won’t make much financial sense, but given the fact that project twilight is in fact a big budget two parter episode of around $7million USD, I presumed that your marketing department had much more manuverability with respect to what channels they would use to get the product aware. I also thought about the idea since the SG1 movies seemed to rely heavily on advertisement since it was a direct to DVD product and the generated sales incurred would be crucial. Was I wrong?”

        Answer: No, you’re not wrong. However, only a certain amount is budgeted for marketing and, rather than spend it on webisodes that reach a comparatively smaller audience of fans who already know about the show, we would be better served reaching out to potential new fans through other means.
        http://josephmallozzi.wordpress.com/...hunky-mailbag/
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          #5
          That's the Atlantis movie though. What else could this...

          SCIFI is expanding its digital tool set this year. Engler said his division is already in talks with the producers of upcoming shows Stargate Universe and Warehouse 13 about integrating and extending their storylines with Web video. "We're always looking for broadband video expansion," he said.
          mean? It seems to apply directly to the storylines of the show, not just behind the scenes stuff like we thought Joe was alluding to.

          Comment


            #6
            Isn't Project Twilight the movie though? If they did make some webisodes presumably they'd be shown on the SyFy site accompanied by advertising, rather than just being made solely to help market the show, they might even pay for themselves. I'm not holding out much hope if I'm honest, but if they made sense for BSG I don't see why they wouldn't for SGU.

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