http://www.mediaincanada.com/article...17/citytv.html
June 17, 2008
Rogers revamps City schedule
by Marise Strauss
excerpt:
Citytv's fall schedule has had a major facelift and, with the exception of comedy Ugly Betty on Thursdays, looks completely different from last year, as Rogers Media execs seek to bring more stability to the former CHUM channel.
….
The City menu, unveiled late last week without a formal presentation to ad buyers or the press, will also see none of the usual sci-fi and fantasy fare such as last fall's Stargate SG-1, Blood Ties, Supernatural and Reaper.
"They're definitely trying to make the station lighter, in terms of programming that's not so dark or sci-fi-themed," says media buyer Valerie McMorran, of Starcom MediaVest. She notes that the fall lineup skews more female, citing Lipstick Jungle, Nip/Tuck and Ugly Betty as titles that will draw predominantly women.
REST AT LINK ABOVE
Main link to City TV is http://www.citytv.com/
June 17, 2008
Rogers revamps City schedule
by Marise Strauss
excerpt:
Citytv's fall schedule has had a major facelift and, with the exception of comedy Ugly Betty on Thursdays, looks completely different from last year, as Rogers Media execs seek to bring more stability to the former CHUM channel.
….
The City menu, unveiled late last week without a formal presentation to ad buyers or the press, will also see none of the usual sci-fi and fantasy fare such as last fall's Stargate SG-1, Blood Ties, Supernatural and Reaper.
"They're definitely trying to make the station lighter, in terms of programming that's not so dark or sci-fi-themed," says media buyer Valerie McMorran, of Starcom MediaVest. She notes that the fall lineup skews more female, citing Lipstick Jungle, Nip/Tuck and Ugly Betty as titles that will draw predominantly women.
REST AT LINK ABOVE
Main link to City TV is http://www.citytv.com/
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