Jack Myers.com: Interview with SciFi Channel's Dave Howe
From Jack Myers.com:
http://www.jackmyers.com/commentary/.../16847961.html
(Please follow the link for the complete interview.)
Sci Fi Channel President Dave Howe: Lunch at Michael's (But at A Voce)
By Ed Martin
**snippage**
Most television network presidents would be satisfied with the level of success enjoyed by the Sci Fi Channel overall and Battlestar Galactica in particular, not to mention the status of scifi.com as “the world's biggest genre Web site.” But Howe and his team have set their sights on something much bigger. “We have to broaden our brand and bring more people into the tent,” he commented. “I spend a lot of time talking with advertisers about how mainstream sci fi is, because everybody assumes it's a narrowly targeted genre. It's not. Seventeen of the top 20 all time worldwide box office hits are Sci Fi fantasy. Spiderman. Lord of the Rings. Harry Potter. Star Wars. There's something for everyone.
“The words Sci Fi bring with them a narrow mis-perception,” he continued. “We just have to keep breaking that down and making the brand accessible. At the moment we're a cable TV brand. The challenge for us is, how do we own the category? How do we grow a cable brand into affinity lifestyle areas? How do we build businesses alongside Sci Fi -- video gaming businesses, mobile businesses? MTV owns music. ESPN owns sports. We can own the whole sci fi fantasy category across everything, not just TV!”
**snippage**
http://www.jackmyers.com/commentary/.../16847961.html
(Please follow the link for the complete interview.)
Sci Fi Channel President Dave Howe: Lunch at Michael's (But at A Voce)
By Ed Martin
**snippage**
Most television network presidents would be satisfied with the level of success enjoyed by the Sci Fi Channel overall and Battlestar Galactica in particular, not to mention the status of scifi.com as “the world's biggest genre Web site.” But Howe and his team have set their sights on something much bigger. “We have to broaden our brand and bring more people into the tent,” he commented. “I spend a lot of time talking with advertisers about how mainstream sci fi is, because everybody assumes it's a narrowly targeted genre. It's not. Seventeen of the top 20 all time worldwide box office hits are Sci Fi fantasy. Spiderman. Lord of the Rings. Harry Potter. Star Wars. There's something for everyone.
“The words Sci Fi bring with them a narrow mis-perception,” he continued. “We just have to keep breaking that down and making the brand accessible. At the moment we're a cable TV brand. The challenge for us is, how do we own the category? How do we grow a cable brand into affinity lifestyle areas? How do we build businesses alongside Sci Fi -- video gaming businesses, mobile businesses? MTV owns music. ESPN owns sports. We can own the whole sci fi fantasy category across everything, not just TV!”
**snippage**
