Universal has started issuing "cease and desist" orders to the online FF/S unofficial merchandisers. The kicker? 11th Hour, the queen of guerilla marketing, is being told that she's legally obliged to pay almost $9,000 in retroactive lisencing fees.
Yup, that's right. Blue Sun Shirts, Black Market Beagles, the multitude of CafePress stores, they're all being shut down. There will be no FF/S merchandise aside from Universal and Fox put out, and so far they haven't put out much.
Personally, I think this is f***ed up. Sure, Universal own the rights, but they encouraged the fans to get create in their marketing of the movie! They went along with it! They wanted us to help them get Serenity popular and now a year later they turn around and tell us to go f*** ourselves!
Yup, that's right. Blue Sun Shirts, Black Market Beagles, the multitude of CafePress stores, they're all being shut down. There will be no FF/S merchandise aside from Universal and Fox put out, and so far they haven't put out much.
Personally, I think this is f***ed up. Sure, Universal own the rights, but they encouraged the fans to get create in their marketing of the movie! They went along with it! They wanted us to help them get Serenity popular and now a year later they turn around and tell us to go f*** ourselves!
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