View Full Version : SGA - Media Post - Cable Feels Winter's Chill: Less-Than-Hot Ratings

April 28th, 2005, 07:09 PM
From Media Post:


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Cable Feels Winter's Chill: Less-Than-Hot Ratings
by David Kaplan, Thursday, Apr 28, 2005 6:00 AM EST

WHILE ICY WINTER WINDS HELPED put people in front of the television
this winter for more hours, ad-supported cable remained flat from the
fourth quarter of 2004 through the first quarter of 2005, a report
released Wednesday by Havas' MPG said.

Still, as a consolation for cable, year-to-date, ad-supported cable
gained three points versus a year ago, while broadcast continued to
decline in viewers, said Nina Kanter, director, communications
analysis for MPG.

"Television usage increased slightly from 4Q04, following seasonal
patterns," Kanter said. "Overall, household tuning was up almost two
hours on a Total Day basis. Furthermore, share of viewing remained
relatively stable in total day and prime time compared to the fourth
quarter. However, ad-supported cable gained three share points in
both dayparts compared to last year, season-to-date. But these are
really minor shifts."

**snippity doo-dah**

Several new series joined the Top 15 among adults 18-49. MTV
added "The Ashlee Simpson Show" and "My Super Sweet Sixteen," while
the Sci-Fi Channel's recently launched "Battlestar Galactica"
and "Stargate Atlantis" also made appearances, the report noted.

**snippity doo-dah**

©2005 MediaPost Communications




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