http://blogs.forbes.com/bizblog/2010...ent-dave-howe/
Quotes:
more at the above article, the highlighted portion doesn't seem to bode well for Stargate, though, does it?
Quotes:
Forbes: Since the re-brand a year ago, you’ve moved into several genres. How do you lure new viewers to these newer areas without alienating your core sci-fi base?
Howe: We’re not in any shape or form abandoning the genre. What we're doing is giving more permission to more viewers to sample us and to realize that this isn’t a niche genre; this is a very broad-based, popular entertainment genre. But interestingly the definition of sci-fi/fantasy varies according to who you talk to, so being accused of abandoning the core fan-base is a way of life here.
Howe: We’re not in any shape or form abandoning the genre. What we're doing is giving more permission to more viewers to sample us and to realize that this isn’t a niche genre; this is a very broad-based, popular entertainment genre. But interestingly the definition of sci-fi/fantasy varies according to who you talk to, so being accused of abandoning the core fan-base is a way of life here.
,What do you know about the fan base that the others don’t?
One of the fascinating insights that we gleaned four or five years ago when we looked at how to appeal to an 18-to-34 demographic is that the traditional trappings of science-fiction don’t appeal to that audience. And by that I mean the science-based, technology-based, space-based [fare]. Younger audiences are less interested in how things work or what they can do with technology because they all grew up in the world of cell phones, the Internet, streaming video. They take for granted technological innovation in a way 20 or 30 years ago people didn’t.
That means they’re more interested in the virtual experience and the journey that sci-fi and imagination-based entertainment can take them on. They’re much more interested in taking a different look at the present reality; seeing characters and situations that seem relatable and accessible but actually have a twist, which takes them somewhere more interesting and more escapist.
One of the fascinating insights that we gleaned four or five years ago when we looked at how to appeal to an 18-to-34 demographic is that the traditional trappings of science-fiction don’t appeal to that audience. And by that I mean the science-based, technology-based, space-based [fare]. Younger audiences are less interested in how things work or what they can do with technology because they all grew up in the world of cell phones, the Internet, streaming video. They take for granted technological innovation in a way 20 or 30 years ago people didn’t.
That means they’re more interested in the virtual experience and the journey that sci-fi and imagination-based entertainment can take them on. They’re much more interested in taking a different look at the present reality; seeing characters and situations that seem relatable and accessible but actually have a twist, which takes them somewhere more interesting and more escapist.
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