Refugee Tops Desperation and Camp Cupcake as Top Television Buzzword of the Year
‘Refugee’ Tops ‘Desperation’ and ‘Camp Cupcake’ as Top Television Buzzword
of the Year; Year of Desperate Images Reflecting Harshness of Real Life
Dominate TeleWORDS List
San Diego, California. (PRWEB) September 17, 2005 -- ‘Refugee’ from the
on-going coverage of the aftermath of Hurricane Katrina tops ‘Desperation’ from
Desperate Housewives and ‘Camp Cupcake’ from the on-going Martha Stewart
follies as the Top Television Buzzword (TeleWORD) for the 2004-’05 season,
according to the Global Language Monitor (www.LanguageMonitor.com), the media tracking
and analysis company. Close behind were ‘Reality TV’ from The Real World,
etc., and ‘Curmudgeon’ from House. Rounding out the Top Ten were “It’s what we
do” from Stargate SG-1, Flip Flop from the 2004 U.S. Presidential Elections, ‘
Backstory’ from Lost, ‘Tsunami’ from the South Asian earthquake, and ‘
mobisodes’ or one minute episodes for mobile devices.
‘Words no longer Hip’ include ‘You’re fired’ from The Apprentice and ‘Mess
O Potamia’ from The Daily Show. ‘Words With Legs’ include “Yadda, yadda,
yadda!’ from Seinfeld.
Worldwide, the Largest Global Phenomenon from a Single Word is “
Idol/Idool/Idolo” with than two dozen American Idol-type shows spanning the globe from
South Africa to India; the Top Word From Down Under is “Free to Air TV;” the Top
TV Name in China is “Mickey Mouse;” and the Coolest ‘unCool’ Series is New
Zealand’s “Fair Go“.
“This year’s list was dominated by reality far outstripping reality
programming bringing a world of woes into the global living room," said Paul JJ
Payack, president of The Global Language Monitor. “While ‘desperation’ from
Desperate Housewives began the television year in good fun, as the season progressed
the world witnessed an on-going war, a tsunami, the death of a beloved Pope,
and finally unanswered death and despair on the American Gulf Coast. Finally,
the meaning of the word ‘refugee’ has actually been altered by real-world
horrors witnessed by hundreds of millions on live TV."
The TeleWORDS List reflects those words and phrases that came to prominence
during the 2004-’05 television season or have had the greatest influence on the
English Language. Words are nominated by a global panel of language experts
and then analyzed by GLM’s proprietary algorithm, the Predictive Quantities
The Television Buzzword List (TeleWORDS) for the 2004-’05 Season is released
in conjunction with the 57th Annual Primetime Emmy Awards, to be televised
live on CBS on Sunday, September 18th from the Leonard H. Goldstein Theatre in
North Hollywood. The complete list, with commentary, follows.
The Top TeleWORDS of the 2004-05 Television Season
TeleWORDS / Show / Comment
Show: Ongoing coverage of the aftermath of the devastation wrought by
Comment: For millions, the word has now taken on a racial undertone and was
subsequently replaced by ‘evacuee’ and others.
Runners-up: Evacuee, displaced persons, Katrinees?
Show: ‘Desperate Housewives’/The Tsunami/Hurricane Katrina
Comment: Desperate Housewives’ began the television year in good fun, but as
the year progressed the world witnessed an on-going war, a tsunami, the death
of a beloved Pope, and finally unanswered death and despair on the American
3. Camp Cupcake
Show: The On-going Martha Stewart follies
Comment: The minimum security WV facility where Martha did her time.
Runner-Up: Ankle Bracelet
4. Reality TV
Show: ‘The Real World’, ‘The Bachelor’, ‘Survivor Classic’, ‘The Simple
Comment: Real-world reality bested the manufactured kind by a long shot this
Comment: Acerbic, caustic, antisocial, & mean-spirited; those are socially
redeeming qualities of this brilliant physician.
6. “It’s what we do.”
Show: Stargate SG-1
Comment: Stargate becomes the longest running Sci-Fi Series in the history of
7. Flip Flop
Show: The 2004 U.S. Presidential Elections
Comment: Formerly referred to gymnastic routines, pancakes, and dolphin acts;
now transcends politics moving into pop culture.
Comment: ‘Lost’ takes ‘the story behind the story’ concept to the next
Show: The News
Comment: Before “The Tsunami” took a quarter of a million South Asian lives,
most of the viewing audience had only a vague acquaintance with the word.
10. Mobisodes (Not another season of the Sopranos, but one-minute TV episodes
designed specifically for mobile media.)
Show: Every 'hip' show worldwide.
Comment: Coming soon to a cell phone near you.
Words No Longer Hip
· Word: “You’re Fired”
Show: The Apprentice
Comment: Top of last year’s TeleWORDS List, plunges in a precipitous decline.
· Word: "Mess O Potamia"
Show: ‘The Daily Show’
Comment: Jon Stewart's quip cuts a bit too close to reality these days.
Words With Legs …
· Words: “Yadda, yadda, yadda!”
Comment: During the summer, its repeats were besting Prime Time Network
Largest Global Phenomenon of a Single Word: “Idol/Idool/Idolo”
Comment: American Idol writ large. Now more than two dozen Idol-type shows
from South Africa to India.
Top Word From Down Under: Free to Air TV
Comment: For the first time, 2005 saw the cable industry’s share of the TV
market in the US, exceeded that of Network Television.
Top TV Name in China: Mickey Mouse
Comment: Opening of the new Hong Kong Theme Park during Golden Week impacts
Coolest ‘unCool’ Series: New Zealand’s Fair Go
Comment: The show defends consumers against injustice, even battling (and
winning) for a one-cent discrepancy.
About the Global Language Monitor
California-based Global Language Monitor analyzes and catalogues the latest
trends in word usage and word choices, and their impact on the various aspects
of culture. A worldwide assemblage of linguists, professional wordsmiths and
bibliophiles, supports the GLM to help monitor the latest trends in the
evolution (and demise) of language, word usage and word choices. For more
information, call 1.925.367.7557 or go to www.LanguageMonitor.com.
Contact: Paul JJ Payack
(925) 367-7557 Phone
[Yes, obviously they're only talking U.S. TV as DR. WHO is the longest running scifi show]