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BROADCASTING & CABLE - July 28 2008
Exclusive: MGM Launching New Digital Channel
Stations are getting another option for the post-digital switchover world as
Metro-Goldwyn-Mayer is rolling out “This TV,†a new ad-supported
around-the-clock linear digital channel designed for broadcast stations’
digital spectrum.
The new network, a partnership with Chicago-based Weigel Broadcasting, will
launch this fall. It gets immediate carriage with Weigel stations in Chicago,
Milwaukee and South Bend, Ind.
The idea is for MGM is to leverage its library of more than 4,100 films and
10,000 hours of television programming, but also to give stations the chance to
localize the look.
This TV will offer stations programming all day every day, but stations
signing on have the right to a certain number of pre-emptions so that they can
localize the channel with sports, news and weather if they want.
The lineup will be film-heavy, with possible titles including 12 Angry Men
and Class, starring Rob Lowe. It also will have classic television shows ranging
from The Addams Family to Thirtysomething.
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Online plans are still being formulated, but at launch, the service will have
a central Web site and then work with local stations for localized
enhancements on station sites.
The network will launch without any talent, but Packer said MGM is not
opposed to using a hosted-movie format, which Sabin has done on some of his
stations.
REST AT LINK ABOVE
ferral=SUPP&nid=2228
BROADCASTING & CABLE - July 28 2008
Exclusive: MGM Launching New Digital Channel
Stations are getting another option for the post-digital switchover world as
Metro-Goldwyn-Mayer is rolling out “This TV,†a new ad-supported
around-the-clock linear digital channel designed for broadcast stations’
digital spectrum.
The new network, a partnership with Chicago-based Weigel Broadcasting, will
launch this fall. It gets immediate carriage with Weigel stations in Chicago,
Milwaukee and South Bend, Ind.
The idea is for MGM is to leverage its library of more than 4,100 films and
10,000 hours of television programming, but also to give stations the chance to
localize the look.
This TV will offer stations programming all day every day, but stations
signing on have the right to a certain number of pre-emptions so that they can
localize the channel with sports, news and weather if they want.
The lineup will be film-heavy, with possible titles including 12 Angry Men
and Class, starring Rob Lowe. It also will have classic television shows ranging
from The Addams Family to Thirtysomething.
,,,,,,,,,,,,,,,,,,,,,,,,,,,,,
Online plans are still being formulated, but at launch, the service will have
a central Web site and then work with local stations for localized
enhancements on station sites.
The network will launch without any talent, but Packer said MGM is not
opposed to using a hosted-movie format, which Sabin has done on some of his
stations.
REST AT LINK ABOVE