http://www.broadcastingcable.com/art...=SUPP&nid=2228
excerpt:
Breaking News
USA and Sci Fi Debut New Shows to Murky Ratings
Sister networks USA and Sci Fi debuted new originals to murky results this
weekend.
Fighting against the highest-rated football game in 20 years on Sunday night,
Sci Fi's Battlestar Galactica drew an audience that was bigger than any other
cable network's that day, but smaller than its own when it ran on Friday
nights.
Battlestar's season three midterm debut averaged 1.3 million viewers in the
18-49 demo at 10 p.m. - a win for the day, according to Nielsen Media Research.
But with 1.8 million total viewers, it was down from the 1.9 million the
season's first half averaged fall on Fri. nights. That was already down from the
2.1 million viewers for season two's second half in early 2006.
The show built slightly on its lead-in from new supernatural detective
series The Dresden Files, which drew 1.73 million viewers with its 9 p.m. series
premiere. That number was solid, especially given the competition from football
on CBS, but didn't make for the breakout hit Sci Fi might have been seeking in
Dresden, especially given the huge marketing push behind the show.
Moving critical hit Battlestar to Sundays was a risk for Sci Fi, looking to
build a new night of originals around the series. Since season two, the show
has run without the benefit of a strong lead-in from Stargate Atlantis and
Stargate SG-1, which ran their new seasons this summer. Sci Fi staggered them with
Battlestar's episodes to premiere programming throughout the year.
FULL ARTICLE AT LINK ABOVE
excerpt:
Breaking News
USA and Sci Fi Debut New Shows to Murky Ratings
Sister networks USA and Sci Fi debuted new originals to murky results this
weekend.
Fighting against the highest-rated football game in 20 years on Sunday night,
Sci Fi's Battlestar Galactica drew an audience that was bigger than any other
cable network's that day, but smaller than its own when it ran on Friday
nights.
Battlestar's season three midterm debut averaged 1.3 million viewers in the
18-49 demo at 10 p.m. - a win for the day, according to Nielsen Media Research.
But with 1.8 million total viewers, it was down from the 1.9 million the
season's first half averaged fall on Fri. nights. That was already down from the
2.1 million viewers for season two's second half in early 2006.
The show built slightly on its lead-in from new supernatural detective
series The Dresden Files, which drew 1.73 million viewers with its 9 p.m. series
premiere. That number was solid, especially given the competition from football
on CBS, but didn't make for the breakout hit Sci Fi might have been seeking in
Dresden, especially given the huge marketing push behind the show.
Moving critical hit Battlestar to Sundays was a risk for Sci Fi, looking to
build a new night of originals around the series. Since season two, the show
has run without the benefit of a strong lead-in from Stargate Atlantis and
Stargate SG-1, which ran their new seasons this summer. Sci Fi staggered them with
Battlestar's episodes to premiere programming throughout the year.
FULL ARTICLE AT LINK ABOVE
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