http://www.brandrepublic.com/bulleti...-handle-sales/
excerpt:
Sci-Fi Channel appoints Sky Media to handle sales
LONDON - Sky Media, BSkyB's advertising sales division, has won the contract to handle UK ad sales for the Sci-Fi Channel.
As part of the deal, effective from January 1 2007, Sky Media will extend sales targeting young audiences. Following the addition of Sci-Fi to its client list, Sky Media's portfolio will account for 13.1% of the adult market, rising to more than 15% among 16- to 34-year-olds.
Sci-Fi attracts an audience of about 3m viewers a week. It is owned by NBC Universal Global Networks, a division of NBC Universal. In the UK, its programmes include 'Robot Wars', 'Roswell' and the hit show 'Medium', which stars Patricia Arquette. In the US, the network is behind the hit 'Stargate: SG1' and the critically acclaimed re-imagining of 'Battlestar Galactica'.
--full article at link above
excerpt:
Sci-Fi Channel appoints Sky Media to handle sales
LONDON - Sky Media, BSkyB's advertising sales division, has won the contract to handle UK ad sales for the Sci-Fi Channel.
As part of the deal, effective from January 1 2007, Sky Media will extend sales targeting young audiences. Following the addition of Sci-Fi to its client list, Sky Media's portfolio will account for 13.1% of the adult market, rising to more than 15% among 16- to 34-year-olds.
Sci-Fi attracts an audience of about 3m viewers a week. It is owned by NBC Universal Global Networks, a division of NBC Universal. In the UK, its programmes include 'Robot Wars', 'Roswell' and the hit show 'Medium', which stars Patricia Arquette. In the US, the network is behind the hit 'Stargate: SG1' and the critically acclaimed re-imagining of 'Battlestar Galactica'.
--full article at link above
Comment