SG1 - Variety: Licensing impact players
(With many thanks to Ellen for the heads up.)
From Variety:
http://www.variety.com/article/VR111...splay=stargate
Posted: Mon., Jun. 19, 2006, 10:00pm PT
Licensing impact players
The consumer products world may be flat right now, but these 29 exex are still finding ways to sail around it. Here are their stories
By VARIETY STAFF
**major general snippage**
Travis J. Rutherford
Company: MGM Consumer Products and Location-Based Entertainment
Title: Executive VP
Pedigree: The New Zealand native's licensing career began with lifestyle brands at Logan James before he joined Disney, where he worked on "The Little Mermaid" and "The Lion King""The Lion King" licenses. "I was groomed by what I would call the Procter & Gamble of the business," he says. After stints at DreamWorks and Ememories.com, Rutherford joined MGM in 2001 and now oversees licensing, merchandising and interactive for MGM properties such as James Bond, the Pink Panther, Rocky and "Stargate" as well as third-party properties such as kids' imports "Bing and Bong's Tiny Planets" and "Team Galaxy."
Impact: Rutherford oversaw the transfer of videogame rights to the James Bond franchise from Electronic Arts to Activision, a deal that runs through 2014. "It's probably the single largest single-property entertainment deal that we can think of in its size and scope," he says. The studio also is working with Cheyenne Mountain Entertainment on a massive multiplayer online videogame based on the long-running "Stargate" TV series. He has overseen location-based entertainment projects, including the MGM Studios Plaza in Niagara Falls, a "Stargate" ride at Space Park Bremen and Six Flags theme parks, as well as licensing the Pink Panther character to Universal Studios Osaka.
Mantra: "Entertainment licensing is a tough business. It is very competitive. We're all competing for the same shelf space. You've got to differentiate yourself as best as possible."
-- Thomas J. McLean
© 2006 Reed Business Information
|*|(*)|*|(*)|*|
Morjana
From Variety:
http://www.variety.com/article/VR111...splay=stargate
Posted: Mon., Jun. 19, 2006, 10:00pm PT
Licensing impact players
The consumer products world may be flat right now, but these 29 exex are still finding ways to sail around it. Here are their stories
By VARIETY STAFF
**major general snippage**
Travis J. Rutherford
Company: MGM Consumer Products and Location-Based Entertainment
Title: Executive VP
Pedigree: The New Zealand native's licensing career began with lifestyle brands at Logan James before he joined Disney, where he worked on "The Little Mermaid" and "The Lion King""The Lion King" licenses. "I was groomed by what I would call the Procter & Gamble of the business," he says. After stints at DreamWorks and Ememories.com, Rutherford joined MGM in 2001 and now oversees licensing, merchandising and interactive for MGM properties such as James Bond, the Pink Panther, Rocky and "Stargate" as well as third-party properties such as kids' imports "Bing and Bong's Tiny Planets" and "Team Galaxy."
Impact: Rutherford oversaw the transfer of videogame rights to the James Bond franchise from Electronic Arts to Activision, a deal that runs through 2014. "It's probably the single largest single-property entertainment deal that we can think of in its size and scope," he says. The studio also is working with Cheyenne Mountain Entertainment on a massive multiplayer online videogame based on the long-running "Stargate" TV series. He has overseen location-based entertainment projects, including the MGM Studios Plaza in Niagara Falls, a "Stargate" ride at Space Park Bremen and Six Flags theme parks, as well as licensing the Pink Panther character to Universal Studios Osaka.
Mantra: "Entertainment licensing is a tough business. It is very competitive. We're all competing for the same shelf space. You've got to differentiate yourself as best as possible."
-- Thomas J. McLean
© 2006 Reed Business Information
|*|(*)|*|(*)|*|
Morjana
