From Multichannel News:
http://www.multichannel.com/article/CA6338675.html
(Please follow the link for the complete article.)
40 Under 40
By Staff 5/29/2006
The editors of Multichannel News chose 40 movers and shakers under the age of 40 who are leaving an indelible mark on their companies, as well as on cable and telecommunications overall. From the plains of Kansas to cyberspace, from networks and operators to gear makers and broadband portals, these “40 Under 40” are a representative cross section of a multitude of industries and disciplines.
By no means a definitive list of young executives to watch, the 40 Under 40 is a sampling of some of the most innovative and formative players at work today. These are individuals who have come a long way in a relatively short time, and who continue to make invaluable contributions in their respective fields of expertise.
**snippity doo-dah**
Adam Stotsky, 37
Senior Vice President of Marketing and Creative, Sci Fi Channel
As Sci Fi Channel’s senior vice president of marketing and creative, Adam Stotsky oversees all strategic marketing, on-air and off-air advertising and promotional activities and supports the continued growth of the brand’s advertiser and subscriber base
According to Stotsky, Sci Fi has moved from a genre niche to a top-tier cable network during the five years he has worked there. He sees the 2002 debut of The Taken as the turning point for the channel. That Steven Spielberg-produced miniseries was the “watershed moment” for the channel, drawing 30 million viewers to the channel to be introduced to a “whole new idea of fantasy,” he said.
Stotsky and an “infectiously passionate” 40-person team used the series to reposition the network into a “much more human, relatable, fantastical” destination, he said. The effort won the channel more dedicated viewers, an Emmy for best mini-series and acknowledgement by the American Marketing Association for most effective media campaign of the year.
High-profile programming such as Battlestar Galactica continues to spread the impact and prestige of the channel. That show’s become a global franchise, with a recent launch in the United Kingdom.
**snippage**
|*|(*)|*|(*)|*|
Morjana
http://www.multichannel.com/article/CA6338675.html
(Please follow the link for the complete article.)
40 Under 40
By Staff 5/29/2006
The editors of Multichannel News chose 40 movers and shakers under the age of 40 who are leaving an indelible mark on their companies, as well as on cable and telecommunications overall. From the plains of Kansas to cyberspace, from networks and operators to gear makers and broadband portals, these “40 Under 40” are a representative cross section of a multitude of industries and disciplines.
By no means a definitive list of young executives to watch, the 40 Under 40 is a sampling of some of the most innovative and formative players at work today. These are individuals who have come a long way in a relatively short time, and who continue to make invaluable contributions in their respective fields of expertise.
**snippity doo-dah**
Adam Stotsky, 37
Senior Vice President of Marketing and Creative, Sci Fi Channel
As Sci Fi Channel’s senior vice president of marketing and creative, Adam Stotsky oversees all strategic marketing, on-air and off-air advertising and promotional activities and supports the continued growth of the brand’s advertiser and subscriber base
According to Stotsky, Sci Fi has moved from a genre niche to a top-tier cable network during the five years he has worked there. He sees the 2002 debut of The Taken as the turning point for the channel. That Steven Spielberg-produced miniseries was the “watershed moment” for the channel, drawing 30 million viewers to the channel to be introduced to a “whole new idea of fantasy,” he said.
Stotsky and an “infectiously passionate” 40-person team used the series to reposition the network into a “much more human, relatable, fantastical” destination, he said. The effort won the channel more dedicated viewers, an Emmy for best mini-series and acknowledgement by the American Marketing Association for most effective media campaign of the year.
High-profile programming such as Battlestar Galactica continues to spread the impact and prestige of the channel. That show’s become a global franchise, with a recent launch in the United Kingdom.
**snippage**
|*|(*)|*|(*)|*|
Morjana
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