NBC Universal Woos France with Sci Fi Channel
From Reuters:
NBC Universal Woos France with Sci Fi Channel
By Jeffrey Goldfarb
Dec 1, 2005
NEW YORK (Reuters) - NBC Universal is launching its science fiction channel Sci Fi in France on Friday as it tries to grow its TV business overseas by applying the combined knowledge of the two companies that united last year to create the media conglomerate.
NBC Universal believes Sci Fi, with hits like Star Trek and The Twilight Zone, has international appeal that will help it establish a presence in more countries as Europeans increasingly embrace multi-channel pay-TV services.
"The number one rule for us is not the number of assets, it's the profitability of them," said Patrick Vien, president of NBC Universal Global Networks, in an interview with Reuters.
"Some of our competitors have been doing very well internationally, but some also have invested a lot of money they are still trying to recoup," he said.
The company's third overseas Sci Fi venture is starting off in a tough French advertising market, however, and on subscription satellite TV provider CanalSat, just as the country is tripling the number of free channels available to consumers.
Click on the link to read the entire article.
NBC Universal Woos France with Sci Fi Channel
By Jeffrey Goldfarb
Dec 1, 2005
NEW YORK (Reuters) - NBC Universal is launching its science fiction channel Sci Fi in France on Friday as it tries to grow its TV business overseas by applying the combined knowledge of the two companies that united last year to create the media conglomerate.
NBC Universal believes Sci Fi, with hits like Star Trek and The Twilight Zone, has international appeal that will help it establish a presence in more countries as Europeans increasingly embrace multi-channel pay-TV services.
"The number one rule for us is not the number of assets, it's the profitability of them," said Patrick Vien, president of NBC Universal Global Networks, in an interview with Reuters.
"Some of our competitors have been doing very well internationally, but some also have invested a lot of money they are still trying to recoup," he said.
The company's third overseas Sci Fi venture is starting off in a tough French advertising market, however, and on subscription satellite TV provider CanalSat, just as the country is tripling the number of free channels available to consumers.
Click on the link to read the entire article.
